The phenomenon of Starbucks is secular communion. Scones and coffee, after all, aren't so far removed from the ritualized consumption of grape juice and bread; they just taste better.
Sunday, October 02, 2005
Coffee Shops to Save the World
Put a Starbucks anywhere and people will congregate there. The human connection, the need to belong, the desire for a warm nurturing atmosphere- many find their needs met at the local coffee shop. Need to get more people into a bookstore or library? Put in a coffee shop. Need to feel connected? Go to the coffee shop.
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