A new study set to be released Tuesday shows that family-friendly movies are more profitable than R-rated films, throwing more fuel onto the fire of the long-running debate over sex and violence in entertainment -- and whether it sells...
In a follow-up to a 10-year study commissioned by the foundation in 1999 -- which found that between 1988-97 the average G-rated film made eight times the profit of an R-rated picture -- an extension of that study found that trend continuing and expanding...
"While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart," said Dick Rolfe, the group's founder and chairman...
Rolfe said the foundation does not seek to eradicate R-rated films, and has endorsed select movies that have a redemptive message, including "Saving Private Ryan," "Schindler's List," "Amistad" and "The Passion of the Christ."
"Dove is not suggesting that Hollywood produce only G and PG movies," he said. "We just think the proportionality is out of balance, given the relatively few, highly profitable family-friendly movies released each year. Our study reveals that Hollywood is not serving the most prolific audience segment in the entertainment marketplace: the family..."
1 comment:
Why, oh why, do they have to keep doing the same studies over and over again? Are they really hoping to find out that the average American family likes their R-rated filth?
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